Redefining Deliveries
Four E Logistik is a startup delivery company based in Nigeria, with an aim of causing a disruption in the delivery industry in the country. Founded by Nigerian-German residents, the aim is to grow the company beyond the shores of Nigeria and grow into a global delivery powerhouse.
The challenge was to create an identity for Four E Logistik that tells her brand story, that shows a company looking to do things differently, leveraging on the factors that currently hinder the delivery industry.
A New Speedster In Town!
We began by defining a purposeful brand idea; Fast Deliveries. An action-driven strategy, positioning Four E Logistik as the smart choice, building trust, solving logistic issues whilst ensuring fast deliveries.
This idea informed every aspect of the brand, including her visual identity and language. A disruptive brand in a saturated space gives the business the ability to stand out amongst competitors. The new identity was built around speed, with the visual elements showing different shapes a speeding object can take.
Logistiks Made Easy
Four E Logistik aims to cut the hassle between ordering and delivering, eradicating distrust and reducing the headaches and stress involved in getting deliveries delivered in good condition.
A non-conforming identity has been created for the company, one that makes it stands out amongst competitors and other players in the industry. From the logo to the identity system, it's a tremendous shift from the norm.
Client Review
Paul Kelly did a great job in capturing and interpreting the vision for our company. He created an identity that speaks volume about what the company does.
Adesiji Arowosoki
C.E.O Four E Logistiks
